Articulate Meaningful Value
The webcast featuring Doug Hutton and Jim Druckrey teaches how to effectively capture CXO attention and articulate the unique business value of your solution by using science-backed strategies and buyer-centric conversations, focusing on critical selling skills identified from thousands of deals to enhance executive engagement and decision-making.
When you’re sitting across from a CXO, you only get one shot to pique their interest. If you don’t come to the table with enough knowledge and insight, they’ll shut you down without a second thought, and you won’t get another opportunity.
How can you show that your solution is worth their limited time and attention?
In this webcast with Doug Hutton, EVP of Customer Experience, and Jim Druckrey, former President and COO at multiple companies and current leader of Corporate Visions’ Executive Practice, you’ll learn how to articulate the value of your solution in a way that excites your executive buyers. You’ll get science-backed solutions for:
- Capturing executive attention and access
- Crafting a conversation grounded in the buyer’s perspective
- Demonstrating the business change only your solution can bring
Buyer feedback from thousands of deals has revealed eight selling skills that represent critical moments in your buyers’ decision-making process. This is the fourth session in a series that explores each one.
Executive Edge Enabled
You've taken a smart step to having more impactful C-suite conversations.