Content without Borders - How Buyers from Different Countries Handle Complexity
In a webinar, Dr. Carmen Simon presents neuroscience research and practical guidelines on how virtual sellers can effectively handle complex content and cultural differences to improve international sales pitches by understanding how buyers from different countries process information and make decisions.
With the growth of a global economy, conducting business across borders is inescapable. Thanks to the wide adoption of virtual selling, addressing a global audience is easier in some regards but harder in others, especially as content is becoming more complex. More business professionals are seeking to add international intelligence to their negotiation skills and better understand how people from different cultures process information and, ultimately, make decisions.
In this webinar, Dr. Carmen Simon, Chief Science Officer at Corporate Visions and Emblaze, shares her latest neuroscience research on handling complex content during a virtual sales pitch, while dealing with culturally diverse brains. Practical guidelines are provided for addressing intricate content for international audiences, with clear answers to these questions:
- How can you resolve deep-seated cultural differences when presenting complex content?
- Do some audiences prefer details while others don’t want to “get in the weeds?”
- Do people from different countries remember a simple or a complex sales pitch better?
- What important elements contribute to processing complex content and making decisions?
All sellers must possess digital sales skills these days. Securing support to boost your success is a good choice.