Eight Make-or-Break Selling Skills
An analysis of over 100,000 B2B deals revealed that 53% of lost deals could have been won if sellers avoided common mistakes related to eight critical selling skills—such as providing expert insights, articulating meaningful value, and developing compelling communications—which this checklist helps evaluate and improve to enhance sellers' effectiveness and win rates.
Fifty-three percent of lost deals could have been won if sellers had avoided some common mistakes, according to real buyer feedback from more than 100,000 B2B deals. However, it’s often difficult for sellers to know exactly what mistakes they made.
An analysis of these deals revealed eight key skills that represent critical moments in your buyer’s decision-making process. Many sellers struggle with some of these skills, causing them to lose deals without realizing it.
In this checklist, you’ll learn the eight make-or-break skills, which you can use to evaluate the performance of your sellers. You’ll be able to assess their level of mastery in areas such as:
- Providing expert insights
- Articulating meaningful value
- Developing compelling communications
- And more!
By focusing on these skills, you can help your sellers master the abilities that truly resonate with your buyers and improve their chances of winning deals.