Executive Conversations: Research and Insights
The content provides a series of podcasts, articles, and tools focused on strategies for effectively engaging and selling to C-suite executives, including insights from experienced leaders like Preston Polk and Rohail Khan, techniques for articulating value, building business cases, leveraging AI, overcoming indecision, and creating urgency to close deals with senior decision-makers.
The Emblazers Podcast Ep. 7: Cracking the C-Suite Code with Preston Polk
Amanda DeVlugt and Tim Riesterer chatted with Preston Polk, seasoned C-level executive and former business unit CEO at Wells Fargo, to get all his advice on selling to the C-suite without losing your nerve.
- April 1, 2025
The Emblazers Podcast Ep. 5: Inside the C-Suite Mind with Executive Rohail Khan
Amanda DeVlugt and Tim Riesterer chatted with Rohail Khan, President of Digital Services and Solutions at the Institute of Robotic Process and Automation and Artificial Intelligence, about cracking the code to the C-suite and making those elusive decision-makers lean in.
- March 18, 2025
Articulate Meaningful Value
Find out how to articulate the value of your solution and persuade executive buyers to invest their time and attention.
- February 16, 2024
Help Justify Decisions
Learn how to build a business case that wins over your executive buyers.
- December 6, 2023
Help Justify Decisions (Tool)
Learn how to build a business case that wins over your executive buyers.
- December 6, 2023
Convert and Close with AI
See how to use AI to better understand the executive decision-making process and research your buyers.
- October 18, 2023
Dissecting “No Decision” – Revive Your Pipeline and Prevent Stalled Deals
Get data about what drives “no decisions”, and what motivates executive buyers to take action now.
- October 13, 2023
Artificial Intelligence – The View from the C-Suite
See how executives are actually thinking about and using AI.
- August 2, 2023
How to Leverage Multi-Dimensional Economic Justification to Convert Stalled Deals
Learn what it takes to break the gravitational pull of customer indecision and create urgency with senior decision makers.
- May 10, 2023
Elevate Your Executive Conversations
Learn what it takes to inspire business curiosity and compel busy executives to invest time, resources, and money.
- February 9, 2023
How to Get Executives to Your Business Reviews (and keep them coming back)
See how to run executive business reviews that keep decision-makers engaged, even after the initial sale.
- December 9, 2020
Selling to the C-Suite: The Art and Science of Selling to Senior Decision Makers
Help your sellers navigate executive conversations with the confidence needed to win the deal.
- March 26, 2020