Corporate Visions

Friction > Formula: Crafting Messages You Can’t Get from a Prompt

This session from Corporate Visions reveals how, despite AI enabling faster, scalable content creation, truly differentiated enterprise messaging arises not from formulaic prompts but from intentionally incorporating friction—human-driven challenges and nuances—that re-emerging best practices leverage to avoid common pitfalls and ensure messages stand out in a crowded, AI-saturated market.

If your messaging sounds like everyone else’s, learn why friction—not formula—is the key to standing out.

Lessons from 1,000 workshops with Corporate Visions’ messaging partners

Revenue teams are expected to deliver highly personalized messages across every channel at ever-increasing speed.

With AI, teams can research faster, generate content, and tailor outreach at scale. But when buyers, competitors, and your own teams all tap into the same public data and models, messages start to sound the same and real differentiation gets harder.

If you want to create messaging that actually stands out—even when everyone has access to the same tools—and understand why friction is becoming a competitive advantage, this session offers a deep dive into this topic.

Why Watch

In this session, two expert consultants from Corporate Visions’ messaging practice explore where AI truly adds value in the messaging lifecycle, where humans must stay in charge, and why friction is often the best (and missing) ingredient in enterprise messaging.

What You’ll Learn

You’ll hear which “classic” practices are re-emerging as essential, the common tropes that slowly undercut your story, and practical ways to diagnose and measure whether your messaging is actually working.

Key Topics

Here are some of the key topics covered during this session:

  • What messaging best practices are re-emerging now and why?
  • What common messaging pitfalls undercut differentiation?
  • Where is AI most valuable in the messaging lifecycle and where do humans need to stay firmly in charge?

If your messaging is starting to sound like everyone else’s, this conversation will show you where more friction, not more formula, can make the difference.

The Start of Your New Story

You're well on your way to convincing your buyer that your solution is not just a good choice—it's the best one.