Corporate Visions

From Brain to Business

Dr. Carmen Simon’s session "From Brain to Business" leverages three years of neuroscience research to present a practical 10-point checklist that helps B2B sellers create memorable, trust-building content that reduces cognitive fatigue and effectively motivates buyer action in digital sales environments.

The ability to communicate effectively is not just an advantage—it’s a necessity. But how do you ensure your content isn’t just another fleeting message in the crowd? How can you craft content that captures attention, builds trust, and motivates action?

In this session, Dr. Carmen Simon, Chief Science Officer at Corporate Visions, draws on her groundbreaking neuroscience studies from the past three years, diving into the cognitive workings of B2B buyers. She demystifies the scientific principles that make content more compelling, reducing cognitive workload and fatigue while amplifying trust, motivation, and approach behavior.

This session is based on a practical 10-point checklist that provides:

  • A roadmap to create business content that not only sticks but also impacts results.
  • Ways to make your message memorable to ensure it captures and sustains attention.
  • Guidance that empowers you to connect, convince, and convert your own B2B audiences.

All sellers must possess digital sales skills these days. Securing support to boost your success is a good choice.