Corporate Visions

How Salesforce Connects Sales and Customer Success to Power the Expansion Sale

The webinar replay featuring Salesforce EVP Larry Shurtz and Tim Riesterer explores how Salesforce integrates sales and customer success teams to drive seamless customer acquisition, retention, and expansion by elevating business reviews to executive levels and focusing on meaningful metrics that demonstrate impactful business outcomes throughout the subscription lifecycle.

Salesforce, the world’s first major SaaS solution, has been a pioneer in connecting Sales and Customer Success in a subscription-based customer relationship. Along the way, they’ve learned lessons that can help other companies improve the way they keep and grow their customers.

In this webinar replay, Tim Riesterer, co-author of the Expansion Sale, and his special guest, Larry Shurtz, Executive Vice President, North America Enterprise at Salesforce, engage in a town-hall style discussion on how Salesforce has kept their focus on putting the customer at the center of everything they do.

What You’ll Learn

  • How sales and customer success teams converge to enable seamless acquisition, retention, and expansion conversations.
  • Why and how you should elevate your business reviews to an executive level and create a vision for the next opportunity throughout the contract lifecycle.
  • What metrics do and don’t matter to your customers’ success, and how to up-level your business outcomes to demonstrate meaningful impact.

Get Ready to Grow

Now you're on your way to showing your existing customers why they should buy more from you—without jeopardizing the relationship.


Watch the Webinar:

How Salesforce Connects Sales and Customer Success (YouTube)