How to Make Marketing Memorable
The webinar with cognitive neuroscientist Dr. Carmen Simon reveals that creating memorable marketing—essential for influencing buyer decisions—requires specific, research-backed techniques beyond simple repetition or simplicity, emphasizing the activation of buyer memory through nuanced strategies tailored for competitive contexts.
The only reason you create marketing materials is to influence your buyers’ decisions in some way. But influence is really a function of memory. After all, your buyers will make decisions based on what they remember. And you can’t hope to influence those decisions if your messages and content aren’t memorable.
So how do you create memorable marketing?
In this webinar replay with cognitive neuroscientist and Chief Science Officer Dr. Carmen Simon, you’ll see the results of recent research and learn practical techniques to activate your buyer’s memory and make your marketing more influential.
Some techniques will confirm your strategies, while others will surprise you. For example:
- Repetition helps memory but only a specific kind of repetition works in a competitive space.
- Less is not more when aspiring to be memorable.
- Simplicity is not always the answer when content is complex.
You've taken a smart step to ensure your marketing materials leave a lasting impression and drive meaningful results.
Key Takeaways:
- Influence is a function of memory; buyers act on what they remember.
- Memorable marketing requires more than just simplicity or repetition—specific strategies are needed, especially in competitive environments.
- Practical techniques, grounded in cognitive neuroscience, can help activate buyer memory and make marketing more influential.