IBM's Agile Approach to Sales Enablement
IBM exemplifies a leading global sales enablement strategy by implementing a client-centric approach, developing outcomes-based personalized learning roadmaps, and fostering desired selling behaviors through continuous coaching and gamification, as discussed by their Chief Sales Enablement Officer and Corporate Visions' Chief Strategy Officer.
IBM is leading the way in how large companies should enable a global salesforce. They are arming sales teams with the skills and content needed to help identify and solve clients’ biggest challenges.
How do they do it? And what can you learn from their innovative approach? In a town hall style discussion between Tim Riesterer, Chief Strategy Officer at Corporate Visions, and Mary Tafuri, Chief Sales Enablement Officer at IBM, you’ll learn how IBM:
- Builds a client-centric approach to sales training and enablement.
- Creates outcomes-based learning roadmaps to support individualized skills training.
- Drives desired selling behaviors through ongoing coaching and gamification.
Now that you’re armed with these evidence-backed enablement tips, it’s time to put them into action and watch your sellers thrive.