Marketing Skills – Corporate Visions
The Corporate Visions Marketing Skills series, primarily authored by Roberto Parra, offers strategic guidance on transforming buyer feedback into actionable insights, crafting memorable and psychologically compelling marketing messages, avoiding common segmentation and parity pitfalls, and creating unique value propositions to effectively persuade buyers and drive revenue growth.
Tailor Win-Loss Insights for Every Team
Translate buyer feedback into specific insights and recommendations for each of your stakeholders.
- Author: Roberto Parra
- Date: June 16, 2025
How to Win at Win-Loss: Take Your Program from Reporting to Revenue Impact
Turn buyer feedback into strategic insights that drive revenue growth.
- Author: Roberto Parra
- Date: June 3, 2025
Becoming a Memorable Marketer
Learn how to make content that sticks in your buyer’s brain.
- Author: Roberto Parra
- Date: December 7, 2023
The Problem with Personas – Surprising New Research Reveals the Flaws
See why buyer personas and industry verticals might not be the best ways to segment your prospects.
- Author: Roberto Parra
- Date: July 27, 2022
Psychological Secrets of Irresistible Marketing Messages
Understand your buyer’s psychology to deliver the right message at precisely the right time.
- Author: Roberto Parra
- Date: July 13, 2022
How to Create a Unique Value Proposition in a Crowded Market
In well-defined categories, many companies can solve the same problems with similar capabilities and pricing. So what does it take to create a truly unique value proposition?
- Author: Anton Rius
- Date: June 3, 2021
Avoid the Parity Trap
Position your solution in a way that persuades buyers to choose you.
- Author: Roberto Parra
- Date: April 15, 2021
Make it Easy for Buyers to Choose Your Solution
More than ever, your prospects and customers rely on digital content to learn, form opinions, and decide whether your solution will help them meet their business goals. But if the goal is to create content that persuades buyers to choose your solution, why doesn’t most content drive decisions the way it should?
- Author: Leslie Talbot
- Date: February 26, 2021
Marketing for Buying Decisions
Learn four skills to make your marketing memorable and actionable.
- Author: Roberto Parra
- Date: November 24, 2020
The Neuroscience of Digital Content
Learn how digital content influences buyers' decisions.
- Author: Roberto Parra
- Date: November 19, 2020
How to Tell Remarkable Marketing Stories That Drive Action
Everyone recognizes the value of storytelling in business. But most marketing stories don’t move the audience to make buying decisions. Here are three science-backed ways to make your marketing stories more engaging, memorable, and persuasive.
- Author: Leslie Talbot
- Date: November 19, 2020
Marketing Visuals: Can Your Audience See the Difference?
Your audience is looking at your content to inform their buying decisions. But how will they remember your message if it looks the same as most other content they see?
- Author: Leslie Talbot
- Date: October 22, 2020