Sales Coaching Archives
The Sales Coaching Archives feature a series of expert articles and podcasts by Roberto Parra and others, exploring the integration of AI in sales coaching, essential sales skills, mental health, strategic leadership, and virtual coaching methodologies to enhance sales team performance and resilience.
Unlocking the Power of AI for Sales Coaching & Training
Learn how you can use AI to deliver consistent, meaningful coaching at scale, empowering your sales team to perform at their best.
- Author: Roberto Parra
- Date: March 29, 2025
The Emblazers Podcast Ep. 6: Sales, Mental Health, and the Power of Practice with Dr. Stefanie Boyer
Amanda DeVlugt and Tim Riesterer sat down with Dr. Stefanie Boyer, a professor at Bryant University, to talk about building resilience, the magic of AI in coaching, and why your sellers probably need a little more “yes, and” in their lives.
- Author: Amanda DeVlugt
- Date: March 25, 2025
Is AI Competent Enough to Coach?
AI offers a tempting alternative to human-led sales coaching. But is it as effective? Find out what the research says.
- Author: Roberto Parra
- Date: April 22, 2024
Coach Your Sellers on the Great 8 Skills
Discover the Great 8 sales skills that matter most to your buyer, and how to coach your sellers on each one.
- Author: Roberto Parra
- Date: November 2, 2023
Maximizing Sales Potential – Harnessing the Power of Sales Plays and Coaching
Find out how to make individual sales coaching part of your sales process.
- Author: Roberto Parra
- Date: March 28, 2023
Leading Like a CEO – Why Sales Managers Should Be Running Sales Like a Business
Find out how to transform your sales managers into strategic sales leaders.
- Author: Roberto Parra
- Date: September 8, 2022
Evolve into a Sales Coaching Powerhouse for the Virtual Future
Learn how to blend a science-backed coaching methodology with cutting-edge sales enablement technology to optimize your coaching efforts for a virtual world.
- Author: Roberto Parra
- Date: June 16, 2022
Fluency Coaching AI – The Coaching Reps Need, Exactly When They Need It
Hear how one organization is deploying effective AI-powered sales coaching.
- Author: Roberto Parra
- Date: February 25, 2022
Getting Real About Sales Coaching
Learn how to use technology-enabled coaching to make sellers more self-sufficient and coaches more effective at scale.
- Author: Roberto Parra
- Date: August 26, 2021
How to Fix Sales Coaching in a Virtual World
Learn how to create and deliver lasting behavior change for your sales team.
- Author: Roberto Parra
- Date: April 28, 2021
The Necessity of Fluency Coaching
One of the claimed strengths of the traditional classroom training and enablement events was the power of roleplay, or “stand and deliver” activities. But there’s another, more effective way for your reps to gain proficiency in newly learned skills: Fluency…
- Author: Tim Riesterer
- Date: July 24, 2020