Coach Smarter with Sales Performance Analysis

TruVoice captures post-deal buyer feedback and turns it into coachable insights for sales—so you fix the behaviors that stall deals.

Why Sellers Lose Deals They Should Be Winning

Buyers and sellers tell different stories about why deals are lost more than half the time. With TruVoice from Corporate Visions, you can capture your buyer’s view, and then can focus coaching on the skills that change outcomes.

“The adoption rate is one of the things that’s been really surprising and really delightful to us. Our sales reps now want to go in and see how they’re doing and understand what their customers are saying.”

Kathy Townend
Customer Insights Lead, Enlyte

Fix Seller Mistakes Before They Cost You Revenue

Sales Performance Analysis connects buyer feedback directly to seller skills, so coaching focuses on what changes decisions—not what feels urgent internally.

• ​Get Feedback from Every Deal: Automatically collect and analyze sales performance feedback from buyers after every deal—win, loss, or no decision.
• ​Show Reps How They’re Really Performing: Give sellers direct visibility into their strengths and gaps, based on real buyer insights—not gut checks or guesswork.
• ​Deliver Personalized Coaching in the Moment: Use buyer-backed insights to deliver personalized coaching right in your sellers’ workflow—making training stick.
• ​Tie Coaching to Win Rates: Track behavior change and its impact on win rates, deal size, and velocity, so you can finally prove enablement ROI.

See Beyond the Sales Conversation

Your sellers aren’t present for most of the buying journey, but their performance still shapes the outcome. By linking seller actions to buyer decisions, you can identify the moments that accelerate deals, the moments that stall them, and the patterns that repeat across your team.

How It Works

Once a deal closes in your CRM, TruVoice automatically triggers a survey to the buyer. Feedback is structured, analyzed, and mapped to key seller skills and decision drivers as soon as responses come in. Sellers and managers then receive targeted recommendations tied to specific behaviors, making it clear what to fix and how to improve before the next deal is at risk.

Explore More Ways to Examine Your Approach

Sales Performance Analysis is one way to gain buyer insight. These related analyses help you connect buyer feedback to execution across the customer lifecycle.

• ​Win-Loss Analysis: See why you win, lose, and stall deals overall so you can guide your cross-functional GTM initiatives.
• ​Customer Experience Analysis: Go beyond NPS to understand your customer experience, including why customers decide to stay, buy more, or leave.
• ​Churn Analysis: Find out why your customers choose to leave and use those insights to retain more of them.

Frequently Asked Questions About Sales Performance Analysis

How does TruVoice measure sales rep and team performance?

TruVoice measures sales performance through buyer-rated selling behaviors captured after real deals—then rolls those scores up at the rep, team, and org level. You’ll see where sellers are strong or struggling on core behaviors (like value articulation and differentiation), alongside deal context (outcome, competitor, segment) so you can connect performance patterns to results.

Which deals flow into the analysis—and can we control what gets included?

Yes. TruVoice is typically configured to survey closed-won and closed-lost deals, and can include no-decisions (and other motions like renewals) based on your goals. You control inclusion with CRM rules—stage thresholds, deal size, products, regions, segments—and you can exclude early-stage or low-quality/disqualified opportunities so they don’t skew performance insights.

What do sales reps, managers, and leaders see in TruVoice?

Views are role-based. Reps see their deal-level feedback and trend lines over time, plus benchmarks vs. org norms. Managers get team roll-ups and coaching views (who’s above/below average on key behaviors and which deals explain the scores). Leaders see segmented performance analytics by region/role/product/segment and can drill from patterns to reps to deals to buyer comments.

How does this translate into concrete coaching and sales enablement actions?

TruVoice turns buyer feedback into specific coaching focus areas—which behaviors to address, with whom, and based on which deals. Managers can prioritize reps for 1:1s and team coaching, while enablement can align SKO themes and programs to the behavior gaps buyers are scoring low. Reps can also work through self-paced coaching based on their buyers’ feedback and recommended next steps.

Ready to find the seller behaviors costing you deals?

See how Sales Performance Analysis in TruVoice can help your team win more.