Corporate Visions

Science-Backed Resources for Your Revenue Growth Strategy

The content is a series of articles by Roberto Parra, published between March and September 2023, offering science-backed, research-based strategies and techniques to enhance various aspects of revenue growth, including customer retention, margin protection, acquisition, expansion, win-backs, and negotiation confidence.

Win the Retention Growth Play

Find out how to reinforce your customer relationships and reduce churn.

  • Roberto Parra
  • September 22, 2023

Win the Margins Growth Play

Find out how to avoid unnecessary discounts, protect your margins, and win more profitable deals.

  • Roberto Parra
  • August 17, 2023

Winning the Retention Growth Play

Find out how to proactively prevent customer churn.

  • Roberto Parra
  • July 26, 2023

Winning the Win-Back

Get science-based principles and research-backed techniques to confidently win your win-backs growth play.

  • Roberto Parra
  • June 28, 2023

Win the Expansion Growth Play

Find out how to persuade your customers to buy more from you and strengthen your relationships.

  • Roberto Parra
  • June 5, 2023

Win the Margins Growth Play – Protect Your Profitability During Pricing Conversations

Discover research-backed techniques to win tough negotiations.

  • Roberto Parra
  • May 31, 2023

Win the Acquisition Growth Play

Find out how to persuade your prospects that their current approach is inadequate, and that they need to make a change.

  • Roberto Parra
  • May 17, 2023

Win the Expansion Growth Play – Leveraging Relationships to Grow Revenue

Discover research-backed techniques to sell more to your existing customers.

  • Roberto Parra
  • April 27, 2023

Three Areas to Identify for Your Revenue Growth Strategy

Make sure your plan to execute your revenue growth strategy isn't missing anything.

  • Roberto Parra
  • April 13, 2023

Win the Acquisition Growth Play – Applying Buyer Psychology to Close More Deals

Discover how you can disrupt your prospect’s Status Quo Bias, drive the need for change, and differentiate your solution from your competitors.

  • Roberto Parra
  • March 29, 2023

Bring Clarity to Your Revenue Growth Strategy

Discover how to execute your revenue growth strategy with clarity and confidence.

  • Roberto Parra
  • March 7, 2023

Closing the Confidence Gap

Discover how to execute your revenue growth strategy with clarity and confidence.

  • Roberto Parra
  • March 2, 2023