Corporate Visions

Selling to the C-Suite: The Art and Science of Selling to Senior Decision Makers

The webinar replay featuring Ryan Longfield and Rob Perrilleon reveals new research disproving traditional "best practice" sales approaches to C-suite executives, presenting a science-backed method that increases meeting success and teaches how to craft compelling business cases that effectively motivate senior decision makers to buy.

Conventional wisdom suggests that to sell to an executive, you need to sound like an executive—approaching with a known business need and demonstrating ROI results from similar companies. However, this “best practice” approach isn’t working. New research indicates that it actually decreases the likelihood of winning executive meetings. Executives themselves report that they aren’t hearing the information they want and need from most salespeople.

So, what is the most effective way to win executive access? And once you secure the meeting, how can your representatives navigate executive conversations with the confidence needed to win the deal?

In this webinar replay with Ryan Longfield, CRO at Gong, and Rob Perrilleon, SVP at Corporate Visions, you’ll discover:

  • Surprising new research that disproves the “best practice” approach for gaining executive access
  • A science-backed approach that’s proven to win more meetings with C-level buyers
  • How to build a business case to motivate C-suite decision makers to buy from you

You've taken a smart step to having more impactful C-suite conversations.