Stop Getting Squeezed: Rethink How You Negotiate Before the Price Talk Starts
The webinar with negotiation expert Saad Saad teaches sales professionals how to strategically reframe their negotiation approach from the very first interaction—using science-backed tactics like turning discovery into leverage, anchoring early, and managing multi-level negotiations—to protect profit margins before price discussions even begin.
Learn what it means to approach negotiations as a strategist, and why rewiring your approach can help protect your margins—without forcing you to play defense.
Think procurement is where your margins go to die? It’s actually happening way sooner. Buyers form expectations about what they should pay and should get during the very first sales interaction. If your reps aren’t negotiating from moment one, you're headed for margin erosion.
Join Saad Saad, expert negotiation consultant and author of In the Lead: Mastering Your Sales Negotiation, for a provocative session on how rewiring your approach to negotiations can help protect your margins—without forcing your reps to play defense.
In this webinar, you’ll learn how to:
- Turn discovery into a negotiation advantage
- Anchor early, concede strategically
- Steer multi-level negotiations without losing the plot
Excellent Opening Move
You now possess a secret weapon for your negotiations: science-backed strategies.