Stop Grading Your Own Tests: A Data-Driven Revolution in Sales Skills Assessment and Coaching
Tim Riesterer of Corporate Visions presents a data-driven approach revealing eight buyer-validated sales competencies that predict win rates, emphasizing the need to replace subjective self-assessments with buyer feedback and real-world data to personalize coaching and improve sales performance by up to 40%.
Sellers think they know why they're losing deals. But buyers disagree 70% of the time. That disconnect is costing sales organizations millions in lost revenue. While most revenue teams keep grading their own tests with self-reported competency assessments and win/loss dropdowns in your CRM, new research reveals that the skills you think matter most to winning deals might not be the reason buyers do or don’t choose you.
In this data-driven session, Tim Riesterer, Chief Strategy Officer at Corporate Visions, reveals:
- Essential Skills: The eight critical sales competencies based on buyer evidence that are scientifically proven to predict win rates, based on analysis of over 100,000 B2B purchase decisions.
- Strategic Contexts: Why certain skills become more (or less) important based on acquisition vs retention vs expansion selling/buying motions.
- Precision Measurements: How to move beyond subjective self-assessments to measure sales skills through the lens of micro-simulations, actual buyer feedback, and real-world performance data.
- Revenue Results: A framework for using buyer-driven skills analytics to personalize training and prioritize coaching investments for maximum impact.
Your buyers are already telling you exactly what they need to say "yes." You just need the right tools to hear them. See how companies using buyer-driven intelligence are achieving 40% better win rates—and how you can too.
You're on your way to helping your sellers master the skills that truly resonate with your buyers.