The Launch Linchpin with PMC & Pragmatic
The Launch Linchpin with PMC & Pragmatic emphasizes that successful product launches hinge on crafting buyer-resonant stories and empowering sales teams with tailored messaging, differentiated content, and fluency coaching, as shared by experts Tim Riesterer, Dave Daniels, and Rowan Noronha to connect marketing efforts directly to customer purchase decisions.
Craft a story that resonates with your buyers and equips your sales team with the skills, content, and fluency needed to deliver it in customer conversations.
You can do everything right as a product marketing leader to develop the right solution. But the one thing connecting everything you do to a customer saying “yes” is your salespeople.
The linchpin of every successful product launch is a combination of compelling messaging and remarkable messengers. You need to craft a story that resonates with your buyers and equips your sales team with the skills, content, and fluency needed to deliver it in customer conversations that win.
Tim Riesterer, Chief Strategy Officer at Corporate Visions, Dave Daniels, VP of Customer Success at Pragmatic Institute, and Rowan Noronha, Head of Product Marketing at Cognizant, share tested and proven approaches to:
- Sales Messaging: Tailor your approach to the psychology behind acquiring new buyers and expanding existing customers.
- Content Assets: Differentiate your new solution story from everyone else while also driving greater purchase intention.
- Fluency Coaching: Ensure your salespeople have the skills and the demonstrated proficiency to deliver your new story.
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You've taken a smart step to ensure your marketing materials leave a lasting impression and drive meaningful results.
You can do everything right as a product marketing leader to develop the right solution. But, the one thing connecting everything you do to a customer saying “yes” is your salespeople.
The linchpin of every successful product launch is a combination of compelling messaging and remarkable messengers. You need to craft a story that resonates with your buyers and equips your sales team with the skills, content, and fluency needed to deliver it in customer conversations that win.
Tim Riesterer, Dave Daniels, and Rowan Noronha share tested and proven approaches to:
- Sales Messaging: Tailor your approach to the psychology behind acquiring new buyers and expanding existing customers.
- Content Assets: Differentiate your new solution story from everyone else while also driving greater purchase intention.
- Fluency Coaching: Ensure your salespeople have the skills and the demonstrated proficiency to deliver your new story.