The Neuroscience of Memorable Content
The webinar featuring CMSWire, Episerver, and Cognitive Neuroscientist Carmen Simon explores neuroscience-based strategies to help organizations create memorable content by clarifying the crucial 10 percent of their message, linking it to rewards, and using retro-cues to ensure customers remember and act on their communications despite the common tendency to forget 90 percent of business content within 48 hours.
Organizations typically create and share their message with customers to influence their behavior or actions. But customers forget 90 percent of the business content they see or read. So, how can customers act on your message if they only remember a tenth of it? How do we even know which tenth they’ll remember? Through neuroscience insights and practical guidelines, there is a way.
Hear CMSWire, Episerver, and Cognitive Neuroscientist Carmen Simon as they share strategies for transforming yourself and your message into something your audience can’t help noticing and remembering.
In this webinar, you’ll learn these important steps to becoming memorable:
- Clarify your 10 percent (knowing that people forget 90 percent of business content after 48 hours)
- Link it to a reward
- Retro-cue
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