The Neuroscience of Selling with Video Email
The webinar featuring Dr. Carmen Simon and Tyler Lessard presents new cognitive neuroscience research demonstrating that video emails outperform text-based ones by enhancing attention, memory, and motivation among business decision-makers, offering science-backed strategies to create more engaging and effective video email communications.
Business leaders and decision-makers receive hundreds of emails every day. But only the most urgent and intriguing messages get a response. Sellers need creative ways to stand out and get decision-makers’ attention against all this noise. Because most messages use just text and images, video emails are an intriguing option.
Videos promise a more unique, engaging, and personalized experience than text-based emails. But outside of anecdotal evidence about the benefits, there hasn’t been any rigorous research on its effectiveness—until now.
This webinar features Dr. Carmen Simon, Chief Science Officer at Corporate Visions and lead cognitive neuroscientist at Emblaze, and Tyler Lessard, Chief Video Strategist at Vidyard. Based on new brain study research, they share science-backed answers to questions like:
- Will using video really help your message stand out?
- Does the brain react better to video-based emails compared to text?
- How do videos affect people’s attention, memory, and motivation to act?
Plus, there are practical takeaways for making your video emails more engaging, memorable, and motivating.