Triple Your Opportunities with New Field Trial Data
A new Emblaze field trial reveals that salespeople miss nearly 80% of meeting opportunities by using fewer than five touches, and incorporating content assets like videos and infographics later in the sales cadence can triple engagement, highlighting the importance of strategic timing, content type, and persistence in follow-ups to significantly increase sales success.
When following up with prospects, most sellers give up after only two or three touches. They (or you) might not think it’s worth any extra effort. But a new field trial from Emblaze reveals that sellers miss out on nearly 80 percent of meeting opportunities when they use less than five touches.
The study also shows the limitations of traditional social, email, and phone call approaches. It turns out that offering content assets—such as video and infographics—later in your cadence energizes your prospects and could increase results by 3x.
In this webcast with Frank Pinder, General Manager of Emblaze, and Tyler Lessard, VP of Marketing at Vidyard, you’ll learn field-tested answers to these questions:
- Can sales cadences increase momentum across more touches?
- What content types stimulate more opportunities than others?
- Does the timing, order, and length of content make a difference?
Tune in and learn the science of using cadences and content to win more opportunities!
Win That Prospect
You're on the brink of clinching more new business.
Three Touches Aren’t Enough: Triple Your Opportunities with New Field Trial Data