Using Win-Loss to Win Trust: Elevate Your Strategic Impact
In this session, Ryan Cuellar of Corporate Visions teaches Product Marketing Managers how to leverage win-loss analysis and buyer insights through a Crawl-Walk-Run approach to transform from slide creators into trusted strategic partners who drive revenue growth and align product, marketing, and sales teams.
Most companies view their Product Marketing Managers (PMMs) as doing little more than making presentation slides look pretty. In reality, they're the architects of revenue growth, enabling go-to-market strategies that connect directly to buyers' deepest needs and motivations.
In this session, Ryan Cuellar, VP of Strategic Account at Corporate Visions, explains how PMMs can position themselves as a trusted strategic force by using concrete buyer evidence and science-backed insights from win-loss analysis. Following a Crawl-Walk-Run approach, you'll learn to:
- Stop yelling into the void and create value with the very first buyer interview
- Get product, marketing, and sales teams to seek out your insights
- Position yourself as a trusted strategic partner
With these insights, you'll be on your way to a better win-loss program in no time.