What Kind of Content Creates More Opportunities
A new field trial by Emblaze reveals that contrary to the common belief that interactive digital content like calculators and assessments drive more top-of-funnel engagement and sales opportunities, the type of content asset—interactive versus static—significantly influences prospect motivation, response rates, and pipeline generation, with insights shared in a webinar replay featuring experts Tim Riesterer and Frank Pinder on optimizing demand generation and reactivating dormant leads.
What type of content creates the most top-of-funnel engagement and opportunity pipeline? Results from a new field trial by Emblaze might surprise you.
Most sellers and marketers (83 percent) believe it’s important that digital content be more interactive to provide self-service buyer enablement. The idea is that interactive tools like calculators or assessments foster more meaningful, self-directed experiences that will motivate more prospects to buy. But does that belief hold true?
It turns out, changing just one variable in a sales development campaign—an interactive vs. static content asset—changes the entire outcome. Find out what wins in this webinar replay with Tim Riesterer, Chief Strategy Officer at Corporate Visions, and Frank Pinder, General Manager of Emblaze. Based on brand-new field trial results, you’ll discover:
- How different types of content assets affect your prospects’ motivation to act—from engagement to pipeline.
- How the psychology of early-stage “hand-raisers” determines which assets get them to respond or take your call.
- How to most effectively “re-ignite” your dormant leads to generate more opportunities and maximize the return on your demand gen efforts.
Win That Prospect
You're on the brink of clinching more new business.
Webinar replay: e-books vs. interactive tools