When Everyone's a Decision Maker: Winning Over Complex B2B Buying Committees
The webinar by Corporate Visions sales leaders Doug Hutton and Jay Livingston offers evidence-based strategies to help sellers navigate and win over complex B2B buying committees—now averaging 10+ stakeholders including high-level executives like CFOs who hold final purchasing authority—by mapping decision dynamics, maintaining deal momentum amid longer sales cycles, and aligning diverse departments through tailored communication.
Deals now require alignment from more stakeholders than ever before. Here’s what you’re up against:
- Modern buying committees average 10+ stakeholders—expanding to 15+ for global purchases (6Sense)
- Over half (52%) of committees now include VP-level or higher decision makers (TrustRadius)
- CFOs wield final authority in 79% of purchasing decisions (G2)
Sellers are facing longer sales cycles, more stalled deals, and mounting pressure to build consensus across stakeholders with competing priorities.
But what if, instead of fearing these growing buying committees, your sellers saw them as your biggest opportunity to outmaneuver competitors?
Join Doug Hutton and Jay Livingston, sales leaders at Corporate Visions with over four decades of combined B2B sales experience, to get the latest evidence-based strategies to win over complex buying committees.
You’ll see how to:
- Map and influence the real decision dynamics driving modern B2B purchases
- Keep deals moving forward when faced with extended buying cycles and multiple stakeholders
- Build alignment across departments by speaking each decision maker’s language
Don’t miss this chance to learn how successful sales teams are adapting to the new realities of committee-based buying in 2025.