Win-Backs: Research-Backed Resources to Win Back Former Customers
Roberto Parra's series of research-backed articles from April 2022 to August 2023 provide science-based strategies, behavioral insights, and effective messaging techniques to help businesses successfully win back former customers by tailoring approaches to why they left.
Three Ways to Win Back Lost Customers
Plan your approach for winning back lost customers, based on why they left.
- Author: Roberto Parra
- Date: August 3, 2023
Using Behavioral Research to Win Back Lost Customers
Find out the right message to use to win back lost customers.
- Author: Roberto Parra
- Date: July 20, 2023
Winning the Win-Back
Get science-based principles and research-backed techniques to confidently win your win-backs growth play.
- Author: Roberto Parra
- Date: June 28, 2023
Why Return – New Research Reveals the Most Effective Win-Back Messages
Find out the best message to use when trying to win back former customers.
- Author: Roberto Parra
- Date: May 18, 2023
The Surprising New Science of Win-Back Conversations
Learn what the research shows about how to win back lost customers.
- Author: Roberto Parra
- Date: April 26, 2022