Win-Loss Analysis: Research-Backed Resources
This collection of research-backed resources, authored primarily by Roberto Parra and Anton Rius, explores how detailed win-loss analysis and buyer feedback can uncover hidden reasons behind deal outcomes, improve sales performance, tailor insights for various teams, bridge gaps in sales intelligence, and empower product marketers to validate strategic decisions and drive revenue growth.
Feedback Is the New Forecast: How Buyer Feedback Improves Sales Performance
Buyer feedback reveals why deals are really won or lost and how to improve the next one. Learn how sales leaders can use buyer insights to improve win rates, and turn lost deals into performance gains.
- Author: Tim Riesterer
- Date: March 2, 2026
Why Do B2B Deals Really Stall? What Your CRM Isn’t Telling You About No-Decision Deals
See what’s really happening behind no-decision deals.
- Author: Roberto Parra
- Date: July 1, 2025
Buyer Priorities vs. Sales Performance: Rethinking How Solution Fit Wins Deals
Learn how rethinking solution fit can lead to more wins.
- Author: Roberto Parra
- Date: June 16, 2025
Tailor Win-Loss Insights for Every Team
Translate buyer feedback into specific insights and recommendations for each of your stakeholders.
- Author: Roberto Parra
- Date: June 16, 2025
How to Win at Win-Loss: Take Your Program from Reporting to Revenue Impact
Turn buyer feedback into strategic insights that drive revenue growth.
- Author: Roberto Parra
- Date: June 3, 2025
Using Win-Loss to Win Trust: Elevate Your Strategic Impact
Learn how win-loss analysis empowers Product Marketing Managers to drive strategic impact.
- Author: Roberto Parra
- Date: May 12, 2025
Win-Loss Analysis for Product Marketers: Get Proof to Validate Strategic Decisions
Product marketers: Learn how win-loss analysis reveals messaging gaps, feature-value disconnects, and hidden objections your buyers never share.
- Author: Anton Rius
- Date: March 27, 2025
The Sales Intelligence Gap: Why Recording Calls Isn’t Enough to Improve Win Rates
Your conversation intelligence platform only captures five percent of your buyer's journey. What about the other 95 percent—all those internal discussions, competitive evaluations, and decisions happening when your sellers aren't present?
- Author: Anton Rius
- Date: February 12, 2025
Win-Loss Done Right: Proven Techniques from the Front Lines of B2B
Learn proven techniques for conducting effective B2B win-loss analysis, drawn from 100,000+ deals across 500 companies.
- Author: Anton Rius
- Date: December 12, 2024
Win-Loss for Competitive Intelligence: Find Out Where Deals Are Really Won
See how market leaders use win-loss analysis for competitive intelligence and discover patterns from 6,000+ B2B deals that expose what competitors hope you never find out.
- Author: Anton Rius
- Date: November 21, 2024
How to Conduct Win-Loss Analysis: A Practical Implementation Guide
This practical implementation guide shows you how to build a program that drives real change and boosts win rates.
- Author: Anton Rius
- Date: November 12, 2024
The Business Case for Win-Loss Analysis: Transform Lost Deals into Future Wins
The business case for win-loss analysis: Learn how win-loss analysis can prevent millions in lost revenue, with data showing 53% of lost B2B deals were actually winnable.
- Author: Anton Rius
- Date: October 29, 2024