Win the Acquisition Growth Play - Applying Buyer Psychology to Close More Deals
The webinar "Win the Acquisition Growth Play" with Doug Hutton teaches revenue leaders how to overcome prospects' Status Quo Bias—responsible for at least 40% of deals ending in no decision—by applying behavioral science and buyer psychology to craft disruptive messages, coach sellers, and use research-backed techniques that drive change, differentiate solutions, and close more customer acquisition deals.
When it comes to customer acquisition, many revenue leaders assume their prospects will ultimately decide between two choices: their solution or a competitor’s solution. But the truth is, at least 40 percent of deals in the pipeline end in “no decision”—especially now. If prospects don’t see a compelling enough reason to change from their status quo, they decide to do nothing at all.
How can you disrupt your prospect’s Status Quo Bias, drive the need for change, and differentiate your solution from your competitors? In this webinar with Doug Hutton, EVP of Customer Experience at Corporate Visions, you’ll get science-based principles and research-backed techniques to win your customer acquisition growth play.
Specifically, you’ll see how to:
- Build disruptive messages backed by behavioral research to persuade prospects to change and choose you.
- Embed effective processes for coaching your sellers and enabling faster, more favorable buying decisions.
- Use science-backed skills to make the case for change, maintain executive attention, and navigate tense negotiations to close.
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Win That Prospect
You're on the brink of clinching more new business.
Webinar: Win the Acquisition Growth Play