Win the Retention Growth Play
The e-book "Win the Retention Growth Play" emphasizes that since 70–80% of revenue comes from existing customers, companies must adopt distinct, research-backed messaging, skills, and processes tailored to retention—leveraging their Incumbent Advantage, aligning with customer decision-making, and empowering sales leaders—to actively reduce churn and strengthen customer loyalty.
Win the Retention Growth Play
According to analysts, as much as 70–80 percent of the average company’s revenue comes from existing customers. Most commercial leaders believe the same provocative messages they use when communicating with new prospects are still applicable in a renewal scenario. But research shows that customer retention conversations require an entirely different approach. You can’t rest on your laurels and leave churn to chance—you need to actively reinforce your value and ensure your customers continue to choose you.
In this e-book, you’ll find out how to develop the messages, skills, and processes you need to reinforce your customer relationships, reduce churn, and win the retention growth play. You’ll learn how to:
- Use research-backed skills to leverage your Incumbent Advantage
- Embed effective processes that align with how existing customers make decisions
- Empower your sales leaders to support and coach your sellers
Keep Those Customers
Now you're armed with the insights to nail your strategy for keeping customers loyal.