Winning at a Premium Price
The content explains that when selling higher-priced solutions, buyers' perceptions of value and quality shift, requiring sellers to develop specific skills to win deals, and offers actionable insights on key sales competencies, common skill gaps, and coaching focus areas to help sales teams succeed at premium price points.
Winning at a Premium Price
New data reveals that when your solutions are priced higher than the competition, your buyers’ perceptions change. Because your buyers’ perceptions of value and quality change with price, so must the skills your sellers need to win.
What, specifically, moves buyers to choose higher priced products? In this winsight, you’ll get actionable insights to win more deals at a premium price. You’ll discover which competencies are difference makers at higher price points and where teams should focus coaching efforts to avoid unnecessary losses.
Get this winsight to see:
- What sales skills are most important to your buyer
- Specific skills deficiencies that can lead to a loss
- Where sellers typically excel and where they falter
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Win That Prospect
You're on the brink of clinching more new business.