Winning the Win-Back
The webinar "Winning the Win-Back" with Doug Hutton teaches companies how to effectively reengage former customers—who require distinct, research-backed messaging and strategies different from current or new prospects—to increase win-back success by up to 35%, covering approaches to gain meetings, persuasive first interactions, and enabling the entire sales organization to execute these techniques.
Your former customers present an enticing opportunity to regain and grow revenue. But the prevailing approach to winning back these once–loyal buyers often falls short. Most companies treat win–backs as a routine “list exercise”—they hand sellers the names of lost customers and let them go to work, without considering whether these unique buyers require a unique approach.
Your former customers aren’t motivated by the same messages as existing customers. And they also aren’t quite new prospects. Research shows that if you use the wrong strategy, you reduce your chances of winning by up to 35 percent.
In this webinar with Doug Hutton, EVP of Customer Experience at Corporate Visions, you’ll get science–based principles and research–backed techniques to confidently win your win–backs growth play. Specifically, you’ll see how to:
- Approach your former customers with research–backed messages to gain access and get a meeting.
- Reengage lost customers with persuasive first–meeting content that motivates them to return.
- Enable your entire commercial organization to support and execute your win–back growth play.
Not Gone for Long
With these insights, you'll get those lost customers back in no time.
Webinar: Winning the Win-Back — Using Behavioral Science to Lure Back Lost Logos